Online Service

Call me

Privacy Policy

Ideemaxe Collection undertakes to respect and safeguard the confidentiality of your personal privacy, and to strictly observe the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) of the laws of the HKSAR (the “Ordinance”).  The Group has formulated this Policy to set out how the Group collects, uses, discloses and maintains your personal data.

a.   Collection of Personal Data By accessing the Ideemaxe Collection’s official website (  (“this Website”), or engaging in the following activities through the internet, telephone or facsimile, or  at the branches or offices of the Ideemaxe Collection in person:
-  applying for any membership schemes of the Group;
-  using any online shopping platforms of the Group;
-  using any interactive online platforms of the Group; and
-  communicating with Ideemaxe Collection. You agree to all the terms contained herein and agree that Ideemaxe Collection may collect, use, disclose and maintain your personal data in accordance with the relevant requirements of this Policy.  You may be requested to provide sufficient but not excessive personal data (including but not limited to name, sex, nationality, occupation, age group, day and month of birth, residential address, telephone number, facsimile number, email address, credit card number,, preferred language of communication, education level, range of monthly income and other information, collectively “Personal Data”) during the abovementioned activities.  Ideemaxe Collection hereby emphasizes that you have no obligation to provide any Personal Data to the Group and the relevant Personal Data is provided by you voluntarily.  If you are unable to provide the relevant Personal Data, Ideemaxe Collection may be unable to provide the relevant services to you or process your relevant applications.

b.   Use of Personal Data The Personal Data provided by you may be used by the Group for one or more of the following purposes:
-  To confirm and verify your identity;
-  To manage your member account (including but not limited to assigning the online login passwords);
-  To handle your inquiries, complaints, applications and orders for products or services;
-  To understand your preferences in order to provide with you more appropriate information about promotions, discount offers, products and services, and to provide with you relevant details from time to time (to enhance your understanding of the relevant details);
-  To manage, operate and maintain the activities or services provided to you by the Group (including audit or the enforcement of both parties’ rights as set out in the terms and conditions of the relevant activities or services);
-   To request payment for our services;
-   To send you e-Cards and relevant materials;
-   For investigation, statistics or research purposes, and for formulating or improving services quality, operation policies, marketing and promotional strategies; 
-   To investigate suspicious dealings and to assist in preventing and detecting crimes; and
-   For disclosure in accordance with the laws.

If you do not wish to receive information about promotions, discount offers, products and services, please email us at


c.   Disclosure of Personal Data Ideemaxe Collection will keep the Personal Data provided by you confidential. 


Ideemaxe Collection does not sell, rent or trade your personal data to or with third parties including our Business Partners. However, your personal data may be disclosed or transferred by us to the third parties described below:

third party suppliers of goods and services (whether in Hong Kong or abroad) engaged by us to assist with providing you our services (including marketing analysis and research, data entry, management of our customer database, distribution of our sales and marketing materials, products rewards, vouchers and customer service) (“Third Party Service Providers”). Our Third Party Service Providers are under a duty of confidentiality and contractually bound to use your personal data in connection with the purposes specified at paragraph 2 above, and not for their own purposes (including direct marketing); and
competent court of law, law enforcement agencies and/or regulatory bodies for compliance with applicable laws and regulations and protection of our legal rights.


d.   Maintenance and Security of Personal Data 

Ideemaxe Collection will properly store your Personal Data in the electronic system upon collection.  Appropriate measures have been implemented to protect your Personal Data.  Ideemaxe Collection has also adopted relevant systems and user regulations to restrict the use of your Personal Data by the abovementioned Third Parties, Participating Merchants, subsidiaries and affiliated companies of Ideemaxe Collection to ensure all personnel complies with the requirements of the Ordinance. Ideemaxe Collection will not maintain your Personal Data for longer than is necessary, and will delete all unnecessary Personal Data exist in the system to observe the requirements of all relevant laws and regulations of the Hong Kong Special Administrative Region relating to the maintenance of personal data.

Although Ideemaxe Collection will do our best to protect and secure your personal data, we cannot guarantee the security of your personal data transmitted over the internet or any telecommunications networks.


e.   Access or Correction of Personal Data


 With respect to the Personal Data provided to the Group, you enjoy the following rights to access or correct the Personal Data, please email us at